The importance of female entrepreneurship in the market.

Female entrepreneurship is a subject that is on the rise, as well as other issues related to female empowerment and the concept of feminism in its purest sense and all its implications in society. We are indeed living a special moment for women and discussions of gender equality occur both in the dining room of our homes and in meeting rooms in companies of all sizes.

The relevance of this theme from the theoretical and even social point of view is undeniable, but it is still little applied in the work environment. While researches point to a growing number of women entrepreneurs putting them in a leadership position, those who are still in the ranks of a company’s employees, do not hold as many leadership positions, nor do they have equal pay for the same job.

The main motivational factor that lead contemporary women to undertake are personal and professional satisfaction, as well as the desire to bring something innovative to the market and, if possible, social impact. The financial factor, in most cases, becomes secondary. If we look historically, women have always sought to combat any kind of crisis with work, thinking not only of their personal but also of collective well-being.

During both the First and Second World War, women moved out of their housewife positions to help, whether on the battlefields, as nurses, for example, or in the social and economic reconstruction of their cities, mainly to supply the emptiness left by the men who fought in these wars.

In addition to the historical factor, women are trained from childhood, at home and in schools, to have a protective and welcoming instinct surfaced, which helps in business management, but also in people management. By seeing work as something more collaborative than competitive, women tend to give employees more creative freedom and value individual qualities.

It is evident that a woman who chooses to work suffers from the guilt and yearnings imposed by a society that still sees motherhood and family management as the main female function. The woman who, in turn, chooses to undertake, also suffers from the same issues. Even if owning their business seems more liberating or even more flexible, which would make it easier to reconcile the double working day, most businesses, regardless of size or industry, requires longer working hours, even more when the business is new and needs to puts itself as a strong competitor in the market.

In order to deal with this type of pressure, self-knowledge is fundamental, even if acquired gradually, along with the maturity that a leadership position demands and develops in women. Thus, it becomes more susceptible to achieve and spread a state of well-being in the workplace, prioritizing the physical and mental health of its employees.

In line with day-to-day practical elements, women are more academically empowered, they invest not only financially but also more time in diplomas, specialization courses and workshops. The ability to delegate responsibilities, efficient communication and sharing of resources are characteristics derived from this commitment to education, which also results in prioritizing the personal and academic development of its employees.

Finally, with this combination of factors, female leadership promotes not only the idea of ​​gender equality, but also brings new challenges and points of view to the hierarchical top of the business, contributes to the economy, and mobilizes and encourages other women to be more ambitious professionally and exploit their skills to the fullest.

 

Beatriz Clemente
President & Co-founder